Integrated Marketing Strategist
Before joining TRG in 2020, Greg experienced business from a variety of perspectives. He’s worked in small and large family businesses for B2C and B2B companies, and he’s done so while filling multiple roles, including business owner, marketing firm associate, and marketing firm client. Greg applies everything he has learned from these various perspectives to understand what a customer is looking for and what challenges they might face.
With more than 35 years of experience, Greg helps clients design a solid marketing strategy and plan. As a former client to TRG, he knows what it’s like to use TRG’s unique blend of strategic and tactical resources and the role they play in the day-to-day operations of a business.
Equipped with a strong business awareness and a keen mind for marketing, Greg masterfully articulates his thoughts while balancing the needs of all involved.
Food: Door County Cherry Pie
Beverage: Rye or Bourbon Manhattan. Who am I to judge?
Hobby: Golf, tennis, pickleball, landscaping (aka yard work)
Favorite Place To Visit: Lakes and golf courses of Wisconsin
Animal: Whitetail Deer
Movie: The Godfather Part I & Part II (Part III? Not a big fan.)
MBA from University of Wisconsin – Milwaukee
BBA from University of Wisconsin – Whitewater (production operations management)
According to Gallup’s StrengthsFinder, Greg’s strengths include:
Restorative—Deals with and resolves problems
Empathy—Senses the feelings of others and thinks of others’ situations
Individualization—Cares for the unique qualities and talents of every person and creates synergy within the group
Context—Understands the present by examining the future
Strategic—Finds relevant patterns and issues in almost any given scenario quickly and easily
Several organizations that I continue to support include St. Thomas More High School, where I previously served on the Board of Directors, Make-A-Wish Wisconsin, and ARCh (Association for the Rights of Citizens with handicaps). My father passed away in part due to a rare blood disorder he had dealt with his entire life, so I support the mission of The Blood Center of Wisconsin by being a regular blood donor.