Your Advisors
on Marketing Strategy.
Action without thought rarely succeeds. Rely on critical thinking to actively plan your organization’s marketing future.
In today’s ever-evolving economic landscape, there is no shortage of marketing questions. What should our marketing budget be? How can we stretch dollars? Is our brand tired and in need of an update? How do we plan ahead? What marketing technologies are relevant to our business? How do we strike the right tone?
TRG helps organizations find answers to these questions. As importantly, we help organizations think strategically about the answers, integrating them into your marketing plans for both immediate change and long-term results. As your strategic partners, TRG is an on-call sounding board, providing valuable peace of mind.
CLIENT SPOTLIGHT
The Utility Arborist Association (UAA) is the premier organization for individuals and companies who desire to provide professional utility arboricultural services. The UAA is an organization of close to 6,000 individuals with interest in and a commitment to the maintenance of trees and other vegetation for the purpose of ensuring the safe and reliable distribution of energy, including electric, oil, and gas, to business and residences.
CHALLENGE
The UAA was entering a critical juncture in its history as an organization. Their executive leadership was looking to establish a thoughtful direction to help guide the organization and take it to the next level. And while they recognized the role that increased marketing could play to help them get there, the UAA staff knew they needed help in organizing and prioritizing any potential marketing activities to come.
SOLUTION
TRG immediately recognized the need to involve the UAA’s membership-at-large in planning the future of the organization. As such, a survey was created seeking both qualitative and quantitative data to be used in measuring the membership’s underlying needs, analyzing messaging angles for their target audiences, and helping to establish priorities in potential marketing initiatives moving forward.
RESULTS
TRG reviewed and analyzed the survey data, organizing it into a useful report and subsequent marketing plan for the UAA leadership. TRG provided recommendations on which key message points would resonate most with the organization’s primary internal and external audiences, while best aligning with the organization’s stated mission and goals. TRG also prioritized a series of practical and adaptable marketing activities to help guide the UAA in the coming years as budget and resources would allow. To date, the UAA has made use of the survey report and marketing plan, enlisting TRG’s help in executing various related tactics. These activities have been well-received by the membership, adding a measure of consistency and professionalism to the organization’s marketing efforts.
ADDITIONAL MARKETING SERVICES
