Arms and Legs.
TRG offers a team of marketing experts capable of getting things done on-time and on-budget.
Some companies can accomplish a variety of marketing tasks on their own. They just need extra support when their needs get more complex, or when deadlines get tight. That’s when they turn to TRG.
Our expert team offers access to a la carte specialty services in PR, research, advertising, sales collateral, video, logo design, web development, and really, so much more. TRG welcomes the opportunity to provide flexible assistance at an hourly rate or predetermined cost that makes sense for everyone involved.
Excalibur Seasoning, Co. is America’s premier provider of meat & seafood seasonings, rubs, and marinades. Their reputation is built on the legendary quality and royal flavor found in each and every product they offer. For more than 35 years, they have partnered with hundreds of grocers and meat processors nationwide to provide quality, flavorful blends that resonate with their target audiences and help transform their protein business.
Excalibur came to TRG Marketing in need of a facelift. While their reputation in the marketplace remained strong, their brand had become at best non-descript, and at worst dated to the point of costing them potential business. They needed help revitalizing their brand visuals and messaging and bringing them to the forefront of the industry.
TRG conducted a comprehensive review of the seasoning industry, including a psychographic investigation of Excalibur’s target audiences and an evaluation of their primary competition. From there, a brand guide was created to add a measure of consistency and professionalism to Excalibur’s brand identity and messaging. The rebranding also included a newly styled and modernized logo and a representative icon.
Armed with a refreshed brand and set of guidelines for execution, Excalibur carried the new brand through a variety of customer-facing marketing initiatives – including a new website and social media presence, an electronic newsletter, an annual magazine, a comprehensive advertising campaign, and new product labeling. As a result, Excalibur’s brand has become one of the most recognizable in the industry, scoring high marks for memorability and impact and helping them achieve record sales.
We first reached out to TRG in need of brand help. Our look had grown a bit tired and wasn’t standing out in a competitive marketplace. TRG helped us see the big picture and understand how the brand could better relate to our customers and differentiate us from the competition. Not only did we get a powerful and recognizable new brand, it was the start of an amazing marketing partnership.