So much has changed in marketing since we founded this firm 15 years ago. We’re living in a communications revolution. Not an evolution that is long and drawn out, but…

I was buying a newspaper in the airport recently when the cover of the Harvard Business Review caught my eye. “Are metrics undermining your business?” it asked before a sub-head…

My former colleague Miller Hogan, who retired from TRG a few years ago, once blogged about the topic of sales and marketing interaction. He provided a simple but insightful chart…

I first heard of the internet in 1994. I was a soon-to-graduate college student who received a tutorial from a professor who was positively giddy that he could send computer…

I’ve lamented before that so many buzzwords in marketing are over-hyped or improperly used. Then you have words like “branding” that seem to have lost meaning through a maelstrom of…

The rule of thumb used to be that companies should spend 10 or 15 percent of revenue on marketing but today that can vary widely. For most of our clients,…