Marketing to a Virtual World (An Update)
Following is an update to a blog originally posted on March 18, 2020. As businesses continue to conduct commerce – or try to do so in a more virtual way…
What happens when a referral is given?
People continue to emerge after our spring lockdowns. And neighbors are talking with neighbors. We chat about the weather or the news. Or we catch up about the kids and…
Overcommunicating is still OK, especially with younger audiences
A common refrain during the ongoing pandemic has been that younger workers are naturally ready to work remotely since they were born into a digital age. As businesses reopen and…
Consumer expectation of brands in the age of COVID-19
Advertising today is filled with messages that connect brands and businesses with solutions to challenges people face during the pandemic emergency. The overall messages convey a sense of solidarity, of…
Milwaukee Armed Forces Week moves “Forward with Loyalty” in a virtual world
Did you know that Milwaukee Armed Forces Week is one of the few celebrations to take place around the United States every year in May? But in early March as…
Creative direct marketing engages at a deeper level
Our annual high school football water softener salt fundraiser kicked off as expected this spring. With social distancing in effect, my son realized it would be tough to solicit orders…
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