A side of branding with your burrito
We’ve all heard the “perception is reality” phrase before. And unfortunately for some businesses, like Qdoba, that can start to hit home in unflattering ways. I was reminded of this…
Going on an Adventure
“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off…
Oops, that Didn’t Go as Planned
You may have heard about Tesla’s recent “Oops” moment during a live demonstration of the new Cybertruck. While demonstrating how tough the vehicle was, and more specifically the “Armor Glass”,…
Looking Ahead
So much has changed in marketing since we founded this firm 15 years ago. We’re living in a communications revolution. Not an evolution that is long and drawn out, but…
Listen to Your Gut
I was buying a newspaper in the airport recently when the cover of the Harvard Business Review caught my eye. “Are metrics undermining your business?” it asked before a sub-head…
Sales n’ Marketing
My former colleague Miller Hogan, who retired from TRG a few years ago, once blogged about the topic of sales and marketing interaction. He provided a simple but insightful chart…
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