Do not disturb me. I’m writing this blog.
Giving up on multitasking was not among the resolutions I was planning to make for 2020. But a professional development workshop, “The Myth of Multitasking,” set me on a new…
Paul Fullmer’s “10 Commandments” for the Workplace
I recently said good-bye to my mentor, Paul Fullmer, who passed away at the age of 85. I worked for Paul for nine years, the first nine of my career,…
A side of branding with your burrito
We’ve all heard the “perception is reality” phrase before. And unfortunately for some businesses, like Qdoba, that can start to hit home in unflattering ways. I was reminded of this…
Going on an Adventure
“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off…
Oops, that Didn’t Go as Planned
You may have heard about Tesla’s recent “Oops” moment during a live demonstration of the new Cybertruck. While demonstrating how tough the vehicle was, and more specifically the “Armor Glass”,…
Looking Ahead
So much has changed in marketing since we founded this firm 15 years ago. We’re living in a communications revolution. Not an evolution that is long and drawn out, but…
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