Communicating with your audience
How did ordering cardboard shipping containers open my eyes to an important communication tool? A short detour first: Up until about six weeks ago I was very active on social…
Plan ahead, but make room for flexibility
If the COVID-19 pandemic has taught us anything, it is the need to be flexible. Many of our plans were uprooted and changed in March and April. And still today,…
So, what’s the “story” behind LinkedIn’s new look and feel?
If you haven’t heard, LinkedIn is switching up its business social networking website. Starting October 1, you’ll notice some more-than-subtle changes, (some web experts consider it a major overhaul), since…
Remote employees are growing more capable, but is it a sign of real change?
It’s been six months since the marketplace fell into the initial grasp of the pandemic. Unless you were an essential business, remote work and sheltering-in-place became the new normal. TRG…
Way to Go, Biz Expo
I recently recorded my “Marketing in the Fog” presentation for this week’s Biz Expo, sponsored by Biz Times. I was honored to be asked by Dan Meyer to present and…
Why now could be a good time to revisit your branding: Part II
In Part I of his blog, “Why now could be a good time to revisit your branding,” TRG’s Mike Shefky explored the need to study your company brand from the…
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