3 Tips for Corporate Video Creation
Now more than ever, you understand that your digital footprint is key to having new customers find you, and current customers continue to refer you. As the need for owned-media…
Why We Love Small Businesses
It’s National Small Business Week and, unlike some of the days and weeks that we’re asked to celebrate each year, (yeah, I’m talking about you, National Lima Bean Respect Day),…
Relearn and commit
I recently attended the seminar “Make More, Work Less” organized by Stacie Goss Nowak and the good people of Action Coach Wisconsin. And after the program was over, I spent…
Alumni connect with college students on a marketing career path
Last month I went back to my alma mater, Wisconsin Lutheran College, to speak on a panel in the Digital and Social Media Marketing class. The intent was to expose…
The Increasing Value of Owned Media
In a recent Wall Street Journal article, Publicis Group CEO Arthur Sadoun said the two biggest disruptions facing marketers today are “the shift from cookies to identity and the shift…
The House in the Commercials
My neighbors, a couple of times a year, wake up to find the streets surrounding my house filled with cars, vans, trailers and food trucks. They arrive in cover of…
