Now more than ever, you understand that your digital footprint is key to having new customers find you, and current customers continue to refer you. As the need for owned-media…
It’s National Small Business Week and, unlike some of the days and weeks that we’re asked to celebrate each year, (yeah, I’m talking about you, National Lima Bean Respect Day),…
I recently attended the seminar “Make More, Work Less” organized by Stacie Goss Nowak and the good people of Action Coach Wisconsin. And after the program was over, I spent…
Last month I went back to my alma mater, Wisconsin Lutheran College, to speak on a panel in the Digital and Social Media Marketing class. The intent was to expose…
In a recent Wall Street Journal article, Publicis Group CEO Arthur Sadoun said the two biggest disruptions facing marketers today are “the shift from cookies to identity and the shift…
My neighbors, a couple of times a year, wake up to find the streets surrounding my house filled with cars, vans, trailers and food trucks. They arrive in cover of…