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Your Full-Service
Marketing Department.

TRG offers a sensible and affordable alternative to high-priced agencies and one-dimensional marketing professionals.
TRG Employee in the conference room

The ideal marketing department in any organization blends strategic thinkers and capable doers. And it melds experience with fresh thinking. Yet many businesses and organizations struggle to afford a team with all of these attributes. That’s where we come in.

TRG provides a team of experts that seamlessly integrates strategy and tactics. For these clients, we handle everything from annual planning, market research, and branding to digital advertising, direct marketing, and internet communications. And we do it for a fixed monthly rate that works for a client’s budget.


GenComm is a leader in public safety systems, two-way radios, and vehicle upfitting, with more than 60 employees and five locations serving Wisconsin and Northern Illinois. GenComm is family owned and operated, with locations in Madison, Milwaukee, Eau Claire, Wisconsin Rapids, and Johnsburg, Illinois.


GenComm reached out to TRG Marketing looking for a different way to handle their marketing. They had needs ranging from website management to e-newsletter marketing to marketing strategy. GenComm’s leadership team wanted to focus on their operations and not worry about marketing. They also realized there were a number of gaps in their marketing strategy that needed attention.


TRG became the “marketing department” for GenComm, first developing their marketing strategy and plan, and then executing on the various related tactics. Today, TRG manages the GenComm website, writes monthly blogs, manages their social media, manages digital ads, sends out e-newsletters and e-alerts, and helps update and create collateral.


GenComm now approaches the marketplace in a consistent and professional manner. TRG has helped them navigate communications through acquisitions and a rebranding/rename. GenComm has grown from three locations to five locations and has landed some of the largest “deals” in their history.

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Strategic - advisors on marketing strategy
Digital - experts in online marketing
Tactical - your marketing arms and legs