It would be difficult to prepare a home-cooked meal without following the proper steps. Likewise, developing a design project from start to finish goes much more smoothly when a series of methodical steps are followed. Veering from this proven process can make for an unpleasant experience – and potentially leave you with a funny taste in your mouth.
TRG Marketing oversees numerous design projects for our clients – from visual brand identity (colors, logos, fonts) and digital ads to websites and sales collateral. Every job is unique, but they all benefit from our proven and efficient TRG Marketing Design Process. Each step along the way ensures our team maintains focused and our clients remain informed and involved. Here’s how we approach good design:
MEET/BRIEF
Learn about the client, their customers, the project and its goals.
RESEARCH
Review the client’s industry and marketplace. This may include conducting new primary and/or secondary customer research.
BRAINSTORM
Think of ideas and solutions to the problem. And remember – there are no bad ideas. Even the most obscure suggestion can inspire better solutions.
CONCEPTS
Sketch idea thumbnails (quick drawings) for internal review. Give promising ideas shape by developing a handful of wireframes. Then seek team feedback to refine and strengthen the direction.
CONCEPT DEVELOPMENT
Prepare advanced drawings of project ideas illustrating how messages will be presented to the target audience.
DESIGN REVIEW
Share ideas and discuss fleshed-out illustrations with the client. Group feedback is necessary to get a more effective deliverable.
ITERATE
Revise selected mockup utilizing input from team members and clients.
APPROVE
Get the “thumbs up” from the client and internal marketing team. Everyone signs off on a final proof.
LAUNCH
Prepare final files and … take off. Web-based projects are uploaded to the client’s web hosting account and tested for proper functioning. Print projects are delivered with appropriate specifications to the printer.
Even though no two projects are alike, adhering to our proven and repeatable design process keeps projects on target and mess-free. Just like that home-cooked meal.
