The COVID-19 pandemic is upending life around the world. For those who own or operate businesses and other organizations, the situation is testing leadership in profound ways.
Predictions are tough to make, especially in the fog of crisis; however, business leaders must do their best to understand the changes being seen—and what to do about them.
That is why we created this white paper. “Marketing in the Fog: Perspective for Business Leaders in a COVID-19 World” provides insights for business leaders to consider as they do everything from reassuring employees and customers to reaching out to prospects and other stakeholders. We hope you find it useful.
Good luck and stay safe.