Way to Go, Biz Expo
I recently recorded my “Marketing in the Fog” presentation for this week’s Biz Expo, sponsored by Biz Times. I was honored to be asked by Dan Meyer to present and…
Why now could be a good time to revisit your branding: Part I
Faced with uncertainties about sales pipelines, a volatile economic climate, and fluctuating work environments – your marketing resources may actually be better spent focusing inward. Instead of using the unprecedented…
How great companies communicate
The COVID-19 pandemic is upending life but it’s obvious that sales and marketing professionals are adapting—and fast. Some of what I’m seeing from the best companies: Emphasizing organizational mission and…
Marketing in the Fog: Perspective for Business Leaders in a COVID-19 World
The COVID-19 pandemic is upending life around the world. For those who own or operate businesses and other organizations, the situation is testing leadership in profound ways. Predictions are tough…
Marketing to a socially distant audience
From canceled sales meetings and networking lunches to postponed trade shows and seminars – organizations can no longer run their sales and marketing departments as they had before. Never before…
Students from Milwaukee Public Schools visit TRG Marketing
On Tuesday, December 19, more than thirty 7th graders from Wedgewood Park International School in Milwaukee stopped by TRG Marketing for a presentation and tour showcasing our business. This was…
Business Ethics with Chad Ritterbusch
I recently had the chance to address business ethics students at Wisconsin Lutheran College. This relatively small school is doing a great job of graduating well-rounded young men and women…
Looking to Gen Z for answers on today’s (and tomorrow’s) marketing strategies
A recent discussion in our office centered around a report on how those comprising Generation Z utilize their I-phones and similar devices (Gen Z defined as 13-22-year-olds). The report suggested…
What hunting has taught me about marketing
I am a hunter. I hunt white-tailed deer each fall and winter during both archery and gun season. All this time out in the woods has made me realize that…
For 2017, consider partnering with a marketing firm: Part 2
In our earlier blog on partnering with an outside marketing we covered reasons to consider such a plan. Below are some of the benefits of working with an outside partner….
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