A common refrain heard at successful companies today is, “It’s so tough to find good people!” But is it?
If you picked up a Sunday edition of the Chicago Tribune 25 years ago, you would see 54 pages (yes, 54 pages) of Want Ads. Looking for a job? Or have a position that needs to be filled? The local newspaper was the place to be!
Times change, though. And just as you are not likely today to see Help Wanted ads for a Keypunch Operator or Typist, you are also not likely looking to find (or fill) a job in the daily newspaper. So, where does this match-up take place?
Technology advances allow companies to target their messages to specific audiences in ways we could only dream of 25 years ago. Targeting works for advertising, product offers, new-product roll-outs, customer contact and so much more. Why not for hiring?
Online ads that seek out qualified candidates and bring them to your (electronic) door are a great way to cut through the clutter. You can post a job to LinkedIn right now and reach their 500 million+ users. Or, you can target that ad based on geography, job title, industry, experience and so much more. Suddenly, that pool of candidates you are reaching to is far more specific than the days of placing a printed ad and hoping for the best.
And it’s not just LinkedIn. Google ads allow for your well- designed messages to connect with the people who may soon become your fellow co-workers. Google algorithms that match specific wording in your ads can help match you with the right prospects at a measured cost.
Facebook has also entered the job placement playing field. Companies can post job postings on their page as they do any other update. The postings are live on the company’s page and under a new “jobs” section. Job seekers have the option to begin the application process from that page.
The jobs are out there, and so are the people to fill them. Smart, measured, focused messages placed in the correct online forum can be as productive as any Want Ad ever was.
“help wanted” flickr photo by Alachua County https://flickr.com/photos/alachuacounty/8674946413 shared under a Creative Commons (BY) license
Categories
- 15th Anniversary (15)
- Awareness Building (35)
- Brand Development (16)
- Business Growth (34)
- Featured (1)
- Internet Communication (38)
- Miscellaneous (33)
- TRG News (56)
Tags
Archives
- January 2021
- December 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- June 2019
- May 2019
- April 2019
- February 2019
- January 2019
- November 2018
- August 2018
- June 2018
- May 2018
- March 2018
- January 2018
- October 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- January 2017
- December 2016
- October 2016
- September 2016
- June 2016
- May 2016
- April 2016
- February 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- May 2015
- February 2015
- December 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014