We’ve been so blessed over the years with smart and capable clients. They often have an intuition for what needs to be accomplished; some only struggle with HOW to get it all done.
While the answer varies it is almost always true that a business, trade association or other organization benefits from at least some outside help from a firm like ours. We blogged on this a few years ago and the advice still holds true.
Simply put, an outside entity can bring objective perspective, a deep understanding of marketing trends (and costs) and arms and legs to accomplish whatever needs to be accomplished. They can expand or contract according to what’s happening at the moment.
They say that two heads are better than one. In today’s dynamic media environment, it’s next to impossible to find one person who can think strategically and still execute multiple tactics; who can think analytically and creatively; who can handle the internal requirements of a job while still getting communications out the door. It takes a team to assemble the marketing puzzle.