Marketing to a Virtual World (An Update)

Following is an update to a blog originally posted on March 18, 2020.

As businesses continue to conduct commerce – or try to do so in a more virtual way – we have been helping our clients understand their options. Some need to replace orders that would have otherwise been received in person while others simply want to step up their educational efforts at a time in which everyone is looking for balanced perspective.

Following are options for organizations seeking to get the word to customers and prospects during a most unusual time:

  • Email remains the workhorse of business communication. My inbox testifies to that fact! Let’s just make sure the communication is relevant and isn’t unnecessarily contributing to the noise. We work a lot with Constant Contact and MailChimp, but there are many options
  • Webinars remain a good way to educate about trends, products and more. There are many options, each with pros and cons. For a more detailed look at options and suggestions, here’s a resource you can download
  • Video can easily be shot on smartphones and posted on social media, websites and more. They can also be presented as premiere events to tap into the excitement of a live event while retaining the quality of something prerecorded. For more information, click here
  • Podcasts remain a useful tool for bringing longer-form information to audiences, who want to access the information at their convenience. Click here for a handy piece that dives deeper
  • And live streaming through social media platforms are increasingly useful. Whether you deploy Facebook Live, YouTube Live or another method depends on your audience and need. Click here for more

Of course, the centerpiece of most any virtual strategy is an informative, useful, well-written, well-presented and easy-to-navigate website. We created this tool to help business leaders evaluate how their websites compare.

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