The internet has changed dramatically over the last 30 years, from Web 1.0 in 1989, to Web 2.0 in 1999, to Web 3.0 which is still under development. One exciting aspect about the era we’re currently in is that buyers have a lot of power. That’s because new technology, fast and interactive websites, user-generated content, social networking, and more have dramatically increased the amount of information available to most people who are making (or influencing) buying decisions.
Think about the last time you bought a car versus the first time. You now have access to reviews, pricing information, safety assessments and so much more. Consumers can walk onto the lot feeling far better prepared. Heck, some are now buying vehicles without leaving their couches.
These shifts in information access and purchasing behaviors may be obvious. Less obvious to some business leaders is how this dynamic may be affecting their business. The downtown architecture firm, online reseller, or rural maker of industrial equipment needs to know that they, too, have buyers arriving armed for a more knowledgeable conversation. They’ve checked your website, seen your recent (or not so recent) LinkedIn post, and read online reviews. They’ve scoped out the competition and read what Google provides – for good or bad.
Be ready, business leaders. Whether you’re a professional services agency, manufacturing plant, or e-commerce business, potential customers are evaluating you before you even know it. Is your online presence helping you or holding you back?
We can help you enhance your online presence and engage effectively. Contact us and let’s explore the possibilities together!
