In recent conversations with business owners and leaders, it’s clear that many are working doubly hard to understand where the economy is headed. From inflation and tariffs to tax changes, there’s so much uncertainty for those making decisions about hiring, investments, supply chains, and more.
Some of the best leaders I know are spending less time on the daily machinations of Washington, D.C., and more time on hedges against risk. As someone I respect told me, it’s about “controlling the controllables and focusing on activities that promote growth in any context.”
TRG provides small-to-medium-sized businesses with options built for uncertain times. Here is what I mean:
- Flexibility—We give clients flexibility at every turn. We don’t require contracts, preferring to earn our keep month after month. We build websites on common platforms so clients can change their sites without restriction. We sometimes act as a client’s marketing department; at other times we complement a client’s staffing
- Comprehensive—We offer everything a business would need in a marketing department, from web developers and digital marketers to email experts and designers. They’re experienced and get to know a client’s business
- Cost-effective—We are practical, prizing results over marketing fads. We typically work against a monthly fixed fee that is easy on the budgeting process. If a client needs to cut back, we simply narrow the scope of our work
- Long-term focus—Marketing takes time to be effective, so we expand or contract our work as conditions change. This helps clients ride out ebbs and flows and changes in their staffing. We bring consistency to clients and resolve disjointed ways of going to market
- Strategic—We bring order to the marketing function, from targeting to positioning. We help clients consider what we will do and what they might do in-house. We collaborate at every turn
Of course, the best thing about TRG is our people. You won’t find big egos here. Our people are responsive, thoughtful, and grounded. They love marketing and serving others.
That’s why great companies ask us to be their marketing partners, especially in times of uncertainty.
