A Google Business Profile (GBP) is a free and powerful tool for businesses and organizations to manage their online presence across Google platforms. By verifying and editing your business information, you can make it easier for customers to find you on Google Search and Maps, and so much more.
If you are a business or organization with a physical address and don’t have a Google Business Profile, you can set one up for free.
How much can a Google Business Profile (GBP) impact your B2B business or organization?
When updated regularly, a GBP gives customers better access to your business information and updates, enabling them to make informed decisions. This online profile is a direct line of communication that improves customer experience and engagement.
Why is a Google Business Profile (GBP) Beneficial?
Advertising – A GBP allows businesses to promote products, sales, events, and offers for free. These posts can appear on Google services like Search and Maps, and in the local GBP knowledge panel, enhancing visibility.
Customer Engagement and Reviews – GBPs enable direct communication with customers. Businesses can engage through photos and videos, and customers can share their experiences, providing valuable feedback and social proof.
Customer Experience – Providing timely and accurate information on your GBP enhances customer experience, helping them make informed decisions and increasing satisfaction. You can even ask customers to leave a review. If they do, be sure to promptly respond whether the feedback is positive or negative.
SEO – A well-maintained GBP boosts local SEO, making your business more competitive by attracting more leads and increasing visibility in local searches.
Trust – Displaying your location and business information on GBP builds trust with customers, making them more likely to choose your business. Next to your company website, the GBP is one of the first places potential employees will look to learn more about your organization. You want to make sure the “Welcome Mat” is on display.
Posting Frequency and Consistency – To maximize the benefits of your GBP, post regularly and consistently, ideally two to four times a week. Consistency is key to maintaining an active presence and keeping your audience engaged. It helps build a positive online presence and can significantly improve your local search results, making your business stand out.
Whether you have an existing GBP or are just getting started, posting regularly, checking on reviews and questions is critical to your online presence. If a team member is posting on Facebook, X, LinkedIn, or Instagram, be sure to add new content to your GBP as part of your social media management. Integrating GBP updates into your overall strategy ensures consistency and maximizes your business’s visibility and engagement across all platforms.
