What has surprised you most about marketing in the past year?
“The speed of the conversation around AI has surprised me. I’m reminded of when companies first took to the internet in the late 90s. There was so much noise; companies felt they weren’t cool if they didn’t have a website, and many rushed to launch sites that did more harm than good.
“Over time, businesses figured out how to do it right. It wasn’t about keeping up with the Joneses; it was about achieving practical goals like helping customers understand products.
“AI is exciting and will have a big effect on our world. For now, we’re wise to take a deep breath. Be discerning on social media and elsewhere. And by all means let’s protect our kids.
“So, my Christmas wish regarding AI is that we’ll spend less time on superficial matters and more on the deeper human and ethical aspects of AI. The guardrails for AI aren’t in place yet. We should proceed with care.”
What’s new and exciting at TRG for 2025?
“Our eCommerce work expanded greatly this year and will continue to expand next year. We have a terrific team that is building sites that are elegant, on-strategy and align seamlessly with greater business and marketing plans. I’m really excited about our work in this area.”
How do you anticipate industry changes or trends will impact marketing strategy next year?
“2024 was dominated by a bruising election season. As usual, the American people outclassed our politicians.American businesses seem to have held back some. 2025 should see a return to normal business investment, in marketing and countless other areas.
“But there’s still a lot of uncertainty, which is why TRG will continue to prize flexibility. We want our clients to move forward in marketing—but know they can further invest or cut back if times change. We help them balance their hopes and practical realities.
“Our clients want profitable growth. They want to grow revenue and gradually improve the percentage of revenue that is ideal (or at least closer to it). This requires lead generation, brand awareness and, always, a desire to recruit and retain good people. Indeed, the fight for good people will only intensify in the coming years.”
Can you share insight on how you plan to address their concerns?
One thing we do well is affordably bundle different marketing tactics. As our team knows, I’m frugal! I will continue to push value for our clients.
What key goals do you have in mind for TRG Marketing in 2025?
“I always consider the three sets of people we serve: clients, employees and the community. I’ve already talked about clients, but we also want TRG to be a great place to work; to enable our people to grow professionally while still finding time for family and friends. And we will continue to donate time as a company and through our people, who help coach kids, lead churches and so much more.”
Any final words?
“Merry Christmas to everyone. May God’s blessings be upon you this holiday season.”
