An active learner, Julie is at her best plugged into the strategy and motivation behind our clients’ creative projects and design campaigns. Since joining TRG in 2012, Julie has proven skilled at analyzing all the relevant pieces of total brand identity – the distinguishing characteristics of an organization and its message, the desired business outcomes, the receptive nature of the target audience and the prevailing industry trends. She then transforms it into something smart, creative and on the mark.
For every logo, brochure and website, Julie specializes at taking clients through the creative process explaining the rationale and strategy behind her design choices. Every color and every line are meant to incite a reaction, ultimately making the design more engaging and appealing to the end customer.
Off-strategy creative can compete with, and even overshadow, business objectives. With Julie’s work, it’s an absolute non-issue as they meld together seamlessly.