Headquartered in Delafield, IPS provides reliable, comprehensive payroll solutions for hundreds of businesses across the Midwest and beyond. The company, then known as Integrated Payroll Solutions, reached out to TRG Marketing to help develop a new corporate identity, build brand recognition within their industry, and help drive growth and profitability.
TRG began with a collaborative deep dive into the company’s history, culture and industry reputation. The team researched key payroll trend lines and model success stories. TRG then ushered in a new brand era condensing the name, designing a contemporary logo, building a brand map, and establishing an external communication style that visually and narratively matched the personality of the organization. TRG then launched a new IPS website that vastly improved the way the company communicated with target audiences and better represented the spirit of the organization.
The new IPS brand was deemed a much needed improvement by the company, while the refreshed website was met by critical acclaim from their many clients and industry peers. IPS now continues on a consistent path success, growing their team, earning new business and increasing their profitability. Currently, TRG serves as the comprehensive marketing department for IPS and is involved in everything from advertising and social media to strategy and collateral development.
- Client: IPS
- Category: Brand Development, Internet Communications
- Deliverables: Contemporary brand visuals, improved collateral, modern website
Helping IPS express themselves in a polished and professional manner, one that is tied so closely to the roots of their culture, has allowed them to connect at a deeper level with both existing and prospective clients. — Mike