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Client

OS Inc.

Category

Brand Development

Deliverable

Brand Building & Logo Design

brandOS Inc.

Brand Development

Refresh of name/brand position company for long-term growth

Overview

OS inc. is an award-winning revenue cycle management company headquartered in Pewaukee, Wisconsin. For more than 20 years, they’ve helped hospitals and healthcare facilities across the Midwest better manage and process their claims and maintain firm control over their accounts receivable. When the company first partnered with The Ritterbusch Group, they had a different name with limiting brand identity, but were determined to strike a new chord.

Process

TRG’s brand of strategic, research-driven planning and execution was tailor-made for this client. To understand the company’s place in the market, TRG conducted interviews with the company’s leadership team, existing clients and influential industry colleagues. As marketing strategies began to develop, it was clear that the old name could hinder future business growth. TRG recommended and executed that the company move forward with a new brand that, while still incorporating elements from the past, better positioned the company long-term. Shortly thereafter, the company was rechristened OS inc. Soon key message points began to crystalize and TRG’s design team helped flesh out a unique look and feel that better represented the company.

Results

The OS inc. brand has since been carried through to marketing collateral, stationery, business cards, promotional materials, exhibit banners and the company’s existing website. TRG has also generated media and public awareness for the new brand, garnering publicity about the company, its leadership and services throughout numerous business and healthcare publications/websites. The partnership between TRG and OS inc. expanded well beyond developing a new name and brand to include broader marketing initiatives and targeted sales campaigns. It’s also recently included the branding of OS inc.’s proprietary claim management technology – efficientC. TRG designed the look of the software’s recently launched user interface upgrade. And we crafted a visually distinctive 12-page brochure marketing efficientC as the industry’s most advanced claim management technology.

I admire OS inc. president Lori Zindl. She’s innovative and treats her people well. Under her leadership, OS is poised for even greater success.

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