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Client

Nagel Architects

Category

Awareness Building

Deliverable

Corporate brochure writing & design

awareness-buildingNagel Architects

Awareness Building

Corporate re-brand & consolidated messaging helps firm expand

Overview

Nagel Architects is a full-service architecture firm, headquartered in Elm Grove, Wisconsin. Established in 2004, the company prides itself in its ability to streamline projects in an organized and clean manner, which results in efficient and effective project management. Nagel Architects partnered with The Ritterbusch Group in 2013 to provide full-service marketing and better identify their target audiences in order to focus their outreach and tell their story in a concise and professional way.

Process

TRG helped Nagel segment the market, target appropriate audiences, and position Nagel Architects with appealing messaging about the firm’s services. After in-depth discussions with Greg Nagel and his staff, a new website was developed to better meet customer needs and corporate materials were updated. TRG also developed a corporate identity piece the Nagel Architects team could bring to potential clients as a valuable educational tool and effective show-piece for the firm.

Results

The TRG-created website provided a new look for Nagel, and the corporate brochure describes Nagel Architects’ strengths and processes to their specific audiences, while also serving as a general outreach piece. This brochure is used in accompanying outreach mail and email, RFPs, and as a handout for the Nagel Architects team as they meet potential clients. TRG also updated Nagel Architects’ letterhead, email signature, and other communication materials in order to unify their corporate identity.

The combination of the Nagel team’s entrepreneurial spirit and talent gave us at TRG lots to work with as we crafted their target market strategy. It’s rewarding to help good people get their message out.

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