The Control System Integrators Association (CSIA) is a not-for-profit, global trade association that seeks to advance the industry of control system integration. Control system integrators use their engineering, technical and business skills to help manufacturers and others automate their industrial equipment and systems. The Ritterbusch Group first partnered with CSIA on a research project in 2011, the first step in a marketing, public relations and media relations path that continues today.
Based on the results of that initial research, TRG developed and executed a plan for CSIA to build name recognition and brand awareness. Among the goals was to demonstrate to end users the value of working with an integrator who is “CSIA certified.” This was accomplished through national and international media relations, creation of new and updated content for the CSIA website, development and design of a Marketing Toolbox for CSIA members, development and execution of targeted online advertising, an expanded social media presence, and TRG presentation at an international conference.
CSIA membership has increased and traffic to the website is at record levels. Articles on CSIA and its members have appeared in numerous publications, meeting and exceeding the initial goal of increased name recognition. Online ads have further improved CSIA brand awareness and the value of industry certification.