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Client

Centare

Category

Awareness Building

Deliverable

Publicity, Awards & Recognition

awareness-buildingCentare

Awareness Building

Strategic communications lead to company recognition as industry experts

Overview

Centare is one of the Midwest’s most innovative software development and technology consulting firms. Headquartered in southeastern Wisconsin, the company first partnered with The Ritterbusch Group in 2007. With driven leadership and a small, but talented, team of engineers on hand, Centare wanted to make a name for itself in greater Milwaukee, raising its brand awareness among key decision-makers and business leaders.

Process

TRG wrapped its arms around both Centare and the southeastern Wisconsin technology industry. We learned the ins and outs of Centare’s people, its core business practices and philosophies. We helped carve out the erstwhile company’s messaging and early marketing plans. TRG worked hard to position Centare as, not only players in the technology industry, but also as thought leaders in the local business community. And, ultimately, TRG established a comprehensive media strategy that included a strategic mix of PR and media relations.

Results

Over the years, TRG efforts have helped cultivate and spread Centare’s reputation in the marketplace. The company, its services and various employees have all been profiled in the pages and websites of the Milwaukee Journal Sentinel, Business Journal, BizTimes, Milwaukee Magazine, In Business, Waukesha Freeman and various other influential publications around the state. TRG has helped Centare to secure numerous local and national business awards and recognitions including multiple recognitions as one of Waukesha’s Top 10 Businesses, several Top Workplace awards and a routine listing among Inc. Magazine’s fastest growing private companies in the United States. Today, the company employs close to 150 of the industry’s brightest minds. And TRG is now hard at work helping Centare expand its footprint in other markets.

Working with Centare and watching them grow more than 400% since we began our partnership has been one of the highlights of my professional career.

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